The Team
Penny Sainsbury
A self-confessed brand enthusiast, Penny has worked for some of the biggest names within the luxury lifestyle and property industries, both in the UK and abroad. With a personal passion anchored in travel, design and residential property, Penny specialises in advancing the interests and sharing the stories of the entrepreneurial creators and designers who make up this industry.
Knowledge and culture, as well as an understanding of the UK and international wealth landscape shape her approach.
Working for and with brands such as Aman, Lodha, Four Seasons and Taylor Howes, as well as international developers Galliard Homes, Dolphin Capital Partners, Orascom and Greenland Group, Penny has honed her strategic approach to communications.
Lizzie Baxter
With a background rooted in the interiors industry, Lizzie is a vibrant and dedicated PR & comms specialist.
With experience as a copywriter for a global e-commerce brand, Lizzie brings flair and coherency to content creation and has a personal passion for crafting brand identities and bringing them to life through the power of words.
Having led the global PR & Communications strategy for Martin Brudnizki Design Studio for half a decade, Lizzie has helped launch iconic hospitality spaces including Annabel’s in London, The Surf Club in Miami, Fortnum & Mason in Hong Kong and Les Jardin du Presbourg in Paris. Working alongside leading brands including Four Seasons Resorts & Hotels, The Birley Group, Caprice Holdings and Sydell Group, Lizzie has gained a wealth of experience and has a truly global perspective on brand building.
A self-confessed interiors and art geek, Lizzie brings a rounded Little Black Book of industry contacts to Peridot PR and supports all accounts.
Brogan Du Plooy
Brogan, Account Director, joined the Peridot team with over 8 years of experience in the social media and marketing industry. With a love of design and content creation, she has worked for a wide range of industries including travel, food, fashion, and lifestyle and is excited to share her expertise with our clients. Brogan is passionate about great results and helping brands to succeed on social media through the authentic telling of their unique story.
Grace Spalton Woods
Grace is a Senior Account Executive at Peridot PR. Naturally analytical and charismatic, her ingrained appetite to work with brands that shake up the norm places her firmly in a creative mindset. Engaging and a people person, with near three years of experience in the luxury lifestyle sector, Grace is driven by a passion for creating impactful narratives and nurturing strong client relationships, she is dedicated to enhancing the brands she represents through strategic media outreach, innovative campaigns, and collaborative partnerships. Previous to her role at Peridot, Grace cut her teeth on her PR career at GCI Health, a pharmaceutical and medical PR agency. At Peridot Grace is instrumental in accounts including Bonadea, Christy, TR Studio, Lodha and Tom Faulkner, amongst others.
Rachel Corbin
With more than 10 years experience in Digital Marketing in the interiors industry, Rachel specialises in partnerships with content creators for Peridot. With an eye for trends, design, and detail throughout every collaboration, Rachel ensures the creators are the perfect fit and generate incredible results for our clients.
Phoebe Bula
Phoebe is a Senior Account Executive at Peridot PR, she has a honed and genuine interest in the interior design sector which is a potent foundation for her media outreach and liaison work, making her knowledgeable and engaging. With a career to date spent in agencies that cater to lifestyle brands in the interior and design space, Phoebe is well versed in the UK media landscape.
“Peridot, led by Penny and team, truly understands the importance of every aspect of the companies she works with, is a first-rate writer, media liaison and advisor – I could not recommend her more highly.”
— Karen Howes, CEO & Founder, Taylor Howes Designs